Shinjuku Lanes

Shinjuku Lanes creates sustainable luxury accessories for the modern woman, designed in London and inspired by Tokyo style and excellence. The brand follows the "slow fashion" philosophy, combining macro trends with unique, timeless prints and long-lasting materials, ensuring that their accessories can be worn over and again, season after season.

Each item is designed by the brand Founder, Jennifer Yamamoto, drawing on her Japanese heritage and the unique style seen on the streets of London, where she was born and raised. Having studied Materials Science at University, she is fascinated by the innovative materials being introduced in the world of fashion to reduce the environmental impact of the industry, and exclusively uses these materials in her designs. The result is bold, contemporary accessories that have been consciously crafted from eco-friendly, premium quality fabrics, designed to be kind on your skin and the planet.