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FRED

Unique fashion from the best independent brands
Unique fashion from the best independent brands
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Hi, we’re SilkFred!

Together with our community of over 500 independent brands, we bring you unique, affordable, spirit-lifting fashion that you won’t find anywhere else.

Know the thrill of discovering original styles that look great and make you feel confident? Well, that’s in our DNA – and we do the sourcing, so you don’t have to.

Here, everything starts with you. Trends aren’t our thing – instead, we listen to what our customers want in their wardrobes and deliver it, alongside practical styling tips.

SilkFred was born in 2011, underpinned by a vision of a fashion ecosystem that puts the joy back into online shopping and allows independent brands to thrive.

From small beginnings, we’ve grown a million-strong following, created a website and app that our customers love, and built a personal service that will never give you a copy-and-paste response, or cookie-cutter clothing.

Whether you fancy having a browse, giving us a follow, or dropping us a line to say hello, it’s a pleasure to meet you.

Let's get to know each other!