JAG London

Welcome to JAG London beautifully designed swimwear. We introduce swimwear for women who love the chic glamorous and great fitting swimwear that makes you feel confident.

Taking a cue from icon of British style and taste, JAG London is inspired by iconic ladies from Audry Hepburn, Marilyn Munroe to modern day Princess Diana and Victoria Beckham. Timeless and effortless, chic and glamour

A sense of drama, opulence and romance is brought to JAG London designs, through simple elegant silhouettes to a touch of glamour using subtle embellishments. Luxurious soft fabrications, pops of colour and expressive prints. Experienced tailoring to perfection to explore the curves and lines of the female body, offering modern sartorial silhouettes and styling options.

Romance and richness is captured through an exciting yet refined curation of styles and colour.

The perfect swimwear for the perfect get away.