Azure Fashion London

Redefining sexy swimwear.

Where sexy meets classy. Azure Fashion London is a new British, online, luxury swimwear brand that hand-designs sexy, but classy bikinis and swimsuits, that flatter and enhance your curves!

Release your inner Goddess with swimwear that flatters and supports your curves and celebrates your individuality. Hit the beach in the hottest styles with designs that sculpt the body, giving support when and where you need it.

Say goodbye to wardrobe malfunctions. With Azure Fashion London’s adjustable swimwear you can show as little or as much as you like, staying classy, all with a bit of glamour.

We don’t believe in fast fashion. Our designs are made to last. With thoughtful design and high quality material, Azure delivers timeless, bespoke swimwear that fits a woman’s curves the way they’re supposed to. Feel confident and empowered with Azure, knowing you look stunning in our flattering bikinis and glamorous designs.