You asked, we answered! Welcome to our brand FAQs edit, where we delve into the questions we get asked most by founders. As a platform for independent brands, we spend a lot of time answering queries from fashion business owners, from the level of growth they can expect, to the kind of support we offer as a partner.
Whether you’re an established boutique, a one-person start-up, or simply a founder who’s still at the ideas stage, read on for a flavour of what it’s like to join our community of brands, and how we can give you the tools, infrastructure and global customer base you need to scale at your own pace.
Joining our community of brands is a collaborative move that’s crammed full of rewarding opportunities to level up your fashion business. For starters, you’ll be able to connect with millions of shoppers – but a partnership with us goes beyond exposure to new customers.
From ready-to-go infrastructure to leading content creation and smart data insights that help you stay one step ahead of the competition, we equip you with the tools you need to scale quickly. The result? You have the time and resources to focus on what you’re best at, while we take care of the rest.
There’s no catch-all answer to this question but ultimately, you get out what you put in. Brands that partner with us are exposed to millions of international customers and over the years we’ve helped two-person start-ups evolve into global brands with a loyal customer base.
Want to grow your business to seven figures? As always, everything starts with your product and demand has momentum. If you’re creating styles that the customer loves, replenishing your top sellers quickly, and working consistently alongside us to make everything watertight, from pricing to shipping – then, well, the sky’s the limit.
No! Time and again we’ve found that naturalistic lifestyle shots – often taken on a phone – work best for us, generating more engagement and (crucially) sales. That said, we also have our in-house team of styling and content pros who are able to capture shots of styles that turn them into bestsellers.
This is a common query but no, you don’t need lots of new items in order to set up your online boutique with us – you just need unique, wearable styles that our customers will love. We’re passionate about connecting the best independent brands with fashion-loving shoppers who enjoy seeking out original styles online. Newness is great, but the overall strength of your product comes first.
Absolutely! We have over 1 million customers worldwide and it’s no exaggeration to say that with our ready-to-sell infrastructure you can be connecting with them in hours. The supportive environment and international exposure we offer has seen some of our brand partners grow their sales by 200 per cent.
For sure, we want to provide you with as many data insights on your products and performance as possible, enabling you to make informed business decisions. We built SilkFred based on data and what our customers love, rather than the conventional wisdom of our wider industry. Once you’re onboarded, we recommend analysing all the SilkFred data available to you, to help steer your commercial decisions.
Yes, we have friendly, experienced brand managers to help you develop your styles, understand your sales and achieve success. We’re here to help, so ask questions, keep in touch, and build a relationship with us so that we can invest for the long term. On the customer communications front, our friendly team work 24/7 to handle all queries, saving you hundreds of hours and creating an experience your customers will love.
With our quick and easy onboarding process, you can be selling with us in a matter of hours. Once you’ve filled out all the relevant information about your fashion business – including your brand name, biography, and kind of styles you specialise in – it’s time to upload your unique items to your online boutique and start selling. No wait time for confirmation, and no hidden catches.
We’re here to help you scale your business, but you’re the one in the driving seat. As a partner, we understand that every brand is different and requires a bespoke level of support. From your stock to your pricing, you’re in total control. What we provide you with are the tools and customer base to help you grow your brand over the long-term and make informed business decisions, from deep-dive data insights to solid infrastructure.
